The Wenger approach

Start well, continue energetically and finish strongly!

These aren’t my words. These are the motivational words (paraphrased) of Arsene Wenger, Arsenal Football Club’s longest serving manager. I heard them during a pre-match interview that he gave during his 22 year career at the club, a career which saw him become the most successful manager in the club’s history.

Sounds simplistic, doesn’t it, but his philosophy – of which this was a part – is, I believe, as relevant to writing as it is to football.

Feature writers – indeed, all writers – need to maintain their creative energy for the full 90 minutes, so to speak.

But many writers I know often run out of steam half way through.

It’s a natural reaction to the highs and lows that creatives often experience. It’s one of the biggest challenges facing writers, that which requires them to retain their creative energy and concentration during their writing in order that they can conclude their feature strongly.

No one wants to go into extra time – so maintain high levels of energy and concentration throughout, in order to make each line of your feature count.